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Marketing Communication and the Natural Spread of Excitement

Video games have a surprising amount of variety when it comes to how they’re played, consumed, and lauded. Evolve’s relationship with developers and publishers can vary incredibly based on this wide...

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Help Us, Help You (Get Codes)

 So you’ve found a game you are dying to make content for, you’ve hunted down the correct PR person and you’re about to send off an email to request a code. But wait! PR agents get tons of messages...

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So You Wanna Join Video Game PR

As I settle down to write this blog post, the unique situation I find myself in isn’t entirely lost on me. A mere two months ago I was driving a city bus for a living while juggling my side project of...

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Kick-ass Interviewing Tips for Graduating PR Students

Whether or not you’re going into the game industry, read these.   Last week, I got to take part in what I consider to be a privilege — I got to review work portfolios for graduating PR students from...

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E3 2019 Media Study: Presser on a Precipice

It’s been a good while since E3, but with the relaunch of evolve-pr.com, we wanted to publicly release our internal study of the event. This report was written before the ESA data leak, as well as the...

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When to Send a Follow-Up Email

After joining the community team at Evolve PR, I was expecting people to ask me about social media or general community building, but instead, the most common question I get asked is: “When is the...

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You Should Make a One Pager

I’ll admit right off the top this is mostly a personal campaign I picked up many years ago when I was working with newly formed independent game studios and helping them to develop short and medium...

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So… You Broke an Embargo. Five Ways to Fix Your Mess.

First, just to get this out of the way, this blog is NOT a subpost.  Not mad, just disappointed. So… you broke an embargo. It sucks, it’s embarrassing, it’s frustrating, and you’re about to get AN...

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How to make the most out of your game PR agency’s budget

[FOR INDIE GAME DEVELOPERS] You might be thinking you’re about to read a sales pitch trying to convince you to buy into an expensive PR service to promote your game. That is not this article. In fact,...

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Mapping Out a Path: A Media Coverage Study of the 2022 Summer Games Showcase...

Breaking Down the Noise When the pandemic started three years ago, the gaming industry went through a major shift. Public events were canceled, titles became delayed, and remote work became the norm...

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