Marketing Communication and the Natural Spread of Excitement
Video games have a surprising amount of variety when it comes to how they’re played, consumed, and lauded. Evolve’s relationship with developers and publishers can vary incredibly based on this wide...
View ArticleHelp Us, Help You (Get Codes)
So you’ve found a game you are dying to make content for, you’ve hunted down the correct PR person and you’re about to send off an email to request a code. But wait! PR agents get tons of messages...
View ArticleSo You Wanna Join Video Game PR
As I settle down to write this blog post, the unique situation I find myself in isn’t entirely lost on me. A mere two months ago I was driving a city bus for a living while juggling my side project of...
View ArticleKick-ass Interviewing Tips for Graduating PR Students
Whether or not you’re going into the game industry, read these. Last week, I got to take part in what I consider to be a privilege — I got to review work portfolios for graduating PR students from...
View ArticleE3 2019 Media Study: Presser on a Precipice
It’s been a good while since E3, but with the relaunch of evolve-pr.com, we wanted to publicly release our internal study of the event. This report was written before the ESA data leak, as well as the...
View ArticleWhen to Send a Follow-Up Email
After joining the community team at Evolve PR, I was expecting people to ask me about social media or general community building, but instead, the most common question I get asked is: “When is the...
View ArticleYou Should Make a One Pager
I’ll admit right off the top this is mostly a personal campaign I picked up many years ago when I was working with newly formed independent game studios and helping them to develop short and medium...
View ArticleSo… You Broke an Embargo. Five Ways to Fix Your Mess.
First, just to get this out of the way, this blog is NOT a subpost. Not mad, just disappointed. So… you broke an embargo. It sucks, it’s embarrassing, it’s frustrating, and you’re about to get AN...
View ArticleHow to make the most out of your game PR agency’s budget
[FOR INDIE GAME DEVELOPERS] You might be thinking you’re about to read a sales pitch trying to convince you to buy into an expensive PR service to promote your game. That is not this article. In fact,...
View ArticleMapping Out a Path: A Media Coverage Study of the 2022 Summer Games Showcase...
Breaking Down the Noise When the pandemic started three years ago, the gaming industry went through a major shift. Public events were canceled, titles became delayed, and remote work became the norm...
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